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This case presents the challenges faced by Helena, a young girl who inherited 85,000 shares of Juventus S.p.A from her grandfather and is suddenly credited with 85,000 rights on 4 December 2019, as the company is issuing more equity capital. With the help of Maria, Helena researches the Italian football industry and the rights offerings. Helena has two weeks to decide whether she wants to exercise her rights or not. Additionally, she has to consider whether she wants to exercise all the rights, or just some of them, or if she is even willing to buy more rights on the market. Alternatively, she can sell the rights on the market.